Funky Buns Burger Truck is a food truck business that is inspired by the animated
sitcom, Bob’s Burgers. This brand combines a retro, fun, and punny narrative, while
also including elements of a contemporary business. The color scheme is a warm
palette with a bit of funkiness to it- hot pink, ketchup red, mustard yellow, leafy green,
and cheesy orange. The appeal of a food truck business is that the mobile kitchen
allows the business to go where the people are. One week it is on a busy city street, the
next at a food truck festival, and then a sports arena perhaps. Since this business is
called Funky Buns, there are nine specialty burgers each with a different type of bun,
and there is also an option to make your own burger using four simple steps. Overall,
the Funky Buns Burger Truck’s intention is for the consumers to feel amused when
ordering from the truck. Whether it is reading the menu items out loud, building your
own burger, or seeing the mascot, there are endless opportunities for enjoyment.
Nadine Novotni 